UGC

The look of a creator, the control of a studio

Creator content lives or dies on whether it looks like a real person holding a real thing. So the hands are right, the label is legible, and nothing is over-lit.

UGC-style creator content by Vitonize

What we shoot for creator campaigns

Skincare, supplements, haircare and anything that sells better in a hand than on a plinth.

01

Product in hand

The shot that carries a paid ad: face, product, label readable at thumbnail size.

02

Mid-routine

Applied, not presented — wet hair, cream on the cheek, the moment before it is rubbed in.

03

A cast, not a face

The same product held by ten different people, so one drop covers every market.

04

Whitewall and set

Clean studio for the ad, or a bathroom that looks lived in — same product, same label.

How a creator set gets made

Hands and labels are where this category falls apart, so a human checks every frame.

1

Send the product

Packaging artwork and one packshot. That is enough to hold the label steady.

2

Pick the cast

Choose how many faces the drop needs and which markets they are for.

3

Hands and label pass

Every frame checked for fingers and for a label you can actually read.

Creator content, without booking creators