How Verde cut its shoot budget by three quarters

The challenge

Verde launches a new formula roughly every six weeks, and each launch used to mean booking a studio, a model and a retoucher for a single day of shooting — a fixed cost regardless of how big or small the drop was. Smaller launches were absorbing the same budget as major ones, and the studio calendar had become the actual bottleneck on how often Verde could ship new imagery.

The approach

We built one consistent AI model for Verde's on-model shots and matched our retouching to their existing brand grade from day one, so nothing needed re-approving from scratch on every launch. Flat lays and packaging shots are briefed the same day product photography comes back from the manufacturer, with on-model versions following within 48 hours.

“We stopped thinking about photography as a fixed monthly cost and started thinking of it as something we could turn on for a single SKU if we needed to.” Verde, Head of Brand

The result

Verde now produces on-model and flat-lay imagery for every launch, no matter how small, without booking a single studio day. Cost per finished asset dropped by roughly three quarters, and the team ships new product photography inside the same week a formula is finalised.