Blog
Notes on AI content, from the studio
What we are learning about producing brand imagery at scale, written by the people actually doing it.
Guides
Why jewellery is the hardest category for AI imagery
Metal reflections and stone facets break most AI image generators. Here is how we approach the category differently.
Flat lay vs. on-model: which sells better, and when
They sell different things. Here is how to decide which one your product actually needs.
How to write a brief that gets your first set right
A clear brief is the difference between one round and four. Here is what to include.
The real cost of a traditional product shoot, broken down
Studio, model, crew and styling costs rarely shrink for a small shoot. Here is why.